While the lines for Perth’s first Starbucks stretched around the block, a nearby pub saw an opportunity—and they pounced.
C.Y. O’Connor Village Pub, located next door from the new coffee giant in Piara Waters, cheekily used the grand opening as a chance to promote their own great coffee.
With eager caffeine-seekers lining up reportedly as early as 4.30am, the pub’s social media team couldn’t resist a bit of friendly competition. They capitalised on the moment with a clever post that poked fun at the long wait times and encouraged locals to skip the Starbucks queue and head straight in for their coffee hit.
The post quickly struck a chord, sparking a debate about the merits of local coffee shops versus multinational chains. But one thing’s for sure: the pub’s clever marketing stunt was a win-win—they got some free publicity and a good laugh at the same time.
Check it out here…
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